Tesco and ASTRO Present Chichi & Chacha Live Roadshows

Published by Anuar Mat Saat @ 15/09/2015

Tesco Stores (Malaysia) Sdn Bhd (Tesco Malaysia) launched its collaboration with ASTRO, the local Broadcast Satellite Pay TV service provider to bring ‘Chichi & Chacha Ceria Bersama Tesco’ live and exclusive road shows at selected Tesco malls throughout Peninsular Malaysia.

Chichi & Chacha is Asia’s first Live Action 3D Animated Edutainment series for children that features four teenage celebrity hosts and 3D animated characters that lives in a magical forest. After the success of the first season, a second series has been commissioned and will begin on 12th September 2015 on ASTRO Ceria (Channel 611) with an array of interactive and educational content for its viewers.

Speaking at the launch, Jason Chong, Mall and Property Director of Tesco Malaysia said, “We are very excited to bring Chichi & Chacha live and exclusive in Tesco for our customers as it is a very popular TV program which appeals to all walks for life. We hope by having Chichi & Chacha roadshow in our stores, it will enable families to have fun while shopping at Tesco.”

Also present at the launch event were the creators of Chichi & Chacha, Farah Mustapha Kamal and Jojo Struy; Hadzelynda Khairuddin, Assistant Vice President, Astro Ceria and Youth, ASTRO; Harris and Leen, the show’s host together with the characters. Around 70 children from CIC kindergarten, Taman Tun Dr Ismail and Kota Damansara were also invited to the launch event where they were entertained by Chichi & Chacha’s live performance.

Chichi & Chacha live roadshows begin from 26th September 2015 at selected 16 locations:

26 September

Tesco Mergong & Tesco Jitra

27 September

Tesco Bukit Mertajam & Tesco Extra Seberang Prai

3 October

Tesco Manjung & Tesco Taiping

4 October

Tesco Station 18 & Tesco Extra Ipoh Garden

10 October

Tesco Jenjarom & Tesco Extra Shah Alam (Bulatan Kayangan)

17 October

Tesco Melaka Cheng & Tesco Extra Seremban 2

24 October

Tesco Mutiara Rini & Tesco Seri Alam

1 November

Tesco Rawang & Tesco Ara Damansara

A second phase of the roadshow will be kicked off during the long school holidays in November and December, however the dates are yet to be announced.

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