iflix Launches 'Playlists’ Featuring Over 50 Top Local Celebrities

Published by Mila Ismail @ 24/08/2016

Brand-new 'Playlist' feature on iflix.

iflix, the world’s leading Internet TV service for emerging markets launched its brand-new Playlists feature, which revolutionizes the content discovery experience by enabling over a million of iflix members to find new TV shows and movies from more than 50 of Malaysia’s most influential celebrities.

Through the ground-breaking feature, iflix members can now follow the personal Playlists of their favourite entertainment icons, including Afdlin Shauki, Sazzy Falak, Maya Karin, Diana Danielle, Sasha Saidin, Zain Saidin, Juliana Evans, Amber Chia, Hannah Tan, Resh, and others. Moreover, members will receive notifications when those playlists are updated; making the feature a perfect tool to connect fans and their beloved personalities.

Azran Osman-Rani, Chief Executive Officer of iflix commented, "With an immense library of thousands of TV shows, movies and more on offer, it can sometimes be difficult to choose what to watch next. Playlists allows iflix members to engage with their favourite entertainment personalities to see what they're watching, or choose shows according to their interest for a specially curated experience."

Furthermore, the Playlist feature includes social media influencers and entrepreneurs as part of the list catering to members with diverse interests.  A comment section and social media integration is scheduled to be rolled out in the next coming months, enabling a more personalise entertainment experience.

In addition to its 'People' category of celebrities, iflix also offers specially curated 'Collection' playlists with popular themes including #onlyoniflix, Superhero Squad, Bromance, To Infinity and Beyond, Paranormal Activities, Sing Alongs and many more.

Patrick Grove, iflix Co-founder and Chairman (2nd row, far right), Mark Britt, iflix CEO (1st row, far left) and Azran Osman-Rani, iflix Malaysia CEO (1st row, center), celebrating the launch of iflix 'Playlists' with (2nd row, from L-R) Chef Nik Michael Imran, Chef Sherson Lian, Serena C, Sazzy Falak, Afdlin Shauki, Darren Teh from An Honest Mistake, Zain Saidin, Sasha Saidin, Hannah Tan, and Chef Johnny Fua as well as (1st row, from L-R) Juliana Evans, Hunny Madu, Linora Low, and Nash Idrus.

The new Collections feature on iflix.