Malaysia’s Latest VOD Service, ‘dimsum’ Inks Deal with Top Asian Broadcasters and Distributors

Published by Amzar Anizam @ 15/03/2017

dimsum, Malaysia’s latest subscription video-on-demand (VOD) service, inked five landmark deals with top Asian broadcasters and distributors; CITVC (China), Shanghai Wings Media Co,.Ltd (China), TV Asahi (Japan), MediaQuiz (Hong Kong) and MediaCorp (Singapore) at the Hong Kong International Film & TV Market (FILMART) on 14th March 2017.

The agreement with CITVC covers over 800 hours of content, including the exclusive rights to the fantasy drama series which boasts up to RMB300 million production budget titled, Tribes and Empires: Storm of Prophecy, which is only available on dimsum in its licensed territories.

Whereas Shanghai Wings Media Co,. Ltd (SMG) will be the first partner to land a branded video-on-demand (VOD) channel on dimsum. As SMG is looking into new media to expand its content reach outside of China, the partnership with dimsum will ensure SMG’s content; including drama, animation, and simulcast titles reach out to viewers in Southeast Asia.

In addition, dimsum is the first OTT platform in Malaysia to have Japanese content and simulcast with Japan. The partnership with TV Asahi proved to be the right fit as Japanese medical drama series, Doctor-X has rocketed to the number 1 show on dimsum since it was launched.

Furthermore, the partnership with MediaQuiz provides dimsum a wide selection of popular Thai and Chinese content, such as Chibi Maruko Chan TV Drama, Princess Hours and Love & Lies, which have gained popularity in Asia lately. Also, by striking a content deal with Singapore's biggest media group, MediaCorp, dimsum has exclusive and premier titles from its broadcast library and simulcast shows from Toogle; MediaCorp's OTT service platform, such as Patisserie Fighting.

Aiming to further strengthen its market position to stream ‘the best of Asia,’ dimsum, which uses adaptive streaming also boasts other exclusive content and simulcast shows such as High 5, Family Goes Job Hunting, Chinese Paladin 5, Pretty Li Hui Zhen and the live-action adaptation of Chibi Maruko-Chan TV Drama, which is available on the same day as its global release in China.

Lam Swee Kim, Chief Marketing Officer of dimsum commented: “Our partnerships with these top broadcasters will provide access to great Asian content, of which some of them are exclusively available on dimsum. With these five partnerships, which make up the majority of the current simulcast content, dimsum’s viewers can enjoy an extensive offering with the most popular Asian content on the same day as the country of origin.”

dimsum was established in November 2016 by SMG Entertainment Sdn Bhd (formerly known as Star Online Sdn Bhd).

Ms. Lam Swee Kim, Chief Marketing Officer of dimsum

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