From Left: Mohd Rashdan Ramlee, CEO & Founder of Netcarbon Sdn Bhd, and Nor Haslina Mohamed, Chief Marketing Officer, Netcarbon Sdn Bhd, at the ITEX 2017
Local animation house, Netcarbon Sdn Bhd (Netcarbon) wins Silver Medal at the 28th International Invention, Innovation & Technology Exhibition (ITEX), held at the Kuala Lumpur Convention Centre, for the patent-pending process used in a motion capture pipeline to produce Supersquad the Movie.
Presented for the ICT & Multimedia exhibition category, the patent-pending process is a collaboration between Netcarbon and Management and Science University (MSU), the process uses motion recognition algorithms derived from robotics for the correction of positional and rotational errors in dense motion capture (MOCAP) data, which also won Silver Medal at the Malaysia Technology Expo early this year.
Commenting on the winning, Mohd Rashdan Ramlee, CEO and Founder of Netcarbon: “This achievement at ITEX is a validation of the strength of Netcarbon's animation pipeline. This will be a great catalyst for our clients to entrust us with high profile projects in the future.”
Supersquad the Movie, which is based on the popular animation series of the same title follows the superhero squad of five children battling an alien invasion in Kuala Lumpur. Produced in 2014, the animation is slated for both North and South American distribution later this year.
“Together with MOSTI, ITEX 2017 strives to be of service to these inventors through the startup showcase and focusing on commercialisation and entrepreneurship,” said Tan Sri Augustine S.H. Ong, MINDS President and ITEX Organising Committee Chairman.
Jointly organised by the Malaysian Invention and Design Society (MINDS) and Ministry of Science, Technology & Innovation (MOSTI), the exhibition featured over 1,000 groundbreaking inventions by researchers from the institutions of higher learning as well as young inventors and corporate bodies, and participated by more than 20 countries.