Les’ Copaque Expands to China with YOUKU

Published by Samentha James @ 23/06/2017

Dato’ Louis Chai Ming (MIEA), Dato’ Andrew Chen (Nicecrown), Mr. Ge Ang Qian (Youku), Hj Burhanuddin Md Radzi (Les’ Copaque), Million Lo (MIEA) and Mr. Chan Kum Chung (MIEA) alongside Upin & Ipin mascots

Leading animation powerhouse, Les’ Copaque Production Sdn Bhd (Les’ Copaque) expands its iconic pioneer intellectual property (IP) to China by collaborating with its largest video streaming service platform, YOUKU, as a symbol of cultural cooperation under One Belt One Road (OBOR) initiative.

Set to reach throughout China and its territories via YOUKU, the collaboration enables its viewers to enjoy Les Copaque’s IPs such as Upin & Ipin, Puteri, Pada Zaman Dahulu and many more.

The collaboration has been facilitated by the Malaysian Enterprise Investment Association (MEIA), an inspiring trade association that promotes the development of Malaysian companies as well as establishing high-performance partnerships in China. 

Through this collaboration, Upin & Ipin, as a brand, will be able to secure an important position in the Chinese territory, which was understandable a tough feat to achieve prior to this partnership

This endeavour, in line with China’s Belt & Road cultural initiative, marks an unprecedented achievement for the animation industry and brands Upin & Ipin as the first Malaysian IP to partner up with YOUKU.

Haji Burhanuddin Md Radzi, Managing Director of Les’ Copaque Production, said, “Everyone wants to put their content on YOUKU in order to capture the China market. Just like Youtube, anybody can upload their contents on YOUKU but the question is how would you be able to monetise it.”

“YOUKU only pays to content providers who possess a banking account in China - we are lucky to have authorised Nice Crown international Ltd to act on our behalf to solicit businesses in China. Nice Crown is jointly owned by us and so far they have managed to negotiate a collaboration agreement with YOUKU,” added Haji Burhanuddin. 

The Memorandum of Understanding (MoU) was signed by Dato’ Andrew Chen, Executive Director of Nicecrown International Limited, the sole exclusive distributor for China, Hong Kong, Taiwan and Macau; Haji Burhanuddin Md Radzi; and Mr. Ge Ang Qian, Chairman of the Alibaba Media Center Entertainment and Entertainment Business Group of YOUKU.

Upin & Ipin currently holds over one million subscribers with more than one billion views on YouTube while YOUKU serves over 500 million viewers every month.