MRCA Optimistic on MIRF 2018 Recording Higher Numbers

Published by Samentha James @ 13/02/2018

The Malaysian Retail Chain Association (MRCA) is positive that its 3rd Malaysia International Retail & Franchise (MIRF) Exhibition will successfully record a significant increase in business revenue as well as number of visitors, as announced by organising chairman Raymond Woo during a press conference held at Nippon Paint Headquarters, Shah Alam.

MIRF 2018 is slated to attract 25,000 visitors – marking a 19% hike from the previous year’s 21,000 visitors. Targeted to attract visitors from 10 countries all over the world, the international exhibition is expected to generate a revenue of RM70 million. Last year, MIRF successfully transacted over RM65 million in business revenue.

For 2018, MRCA has opted for the theme “Platform for Growth” to emphasise the fact that MIRF is a growth platform for the retail and franchise businesses. This expansion is not merely constricted to the revenue of these businesses but also to include shaping and cultivating new business model along with innovative strategies.

The association strives to complement the needs of every professional with numerous educational features and business matching opportunities via the MIRF 2018. In line with MRCA’s direction for cross-border retail expansion plan, MIRF sets Malaysia as the ideal international retail and franchise hub to seek potential investors and partners. 

MRCA President Dato’ Garry Chua reiterated, “We are pleased to present the MIRF Exhibition for the third year in running. Through the MIRF 2018, MRCA hopes to help promote Malaysia’s economic development and create more fruitful entrepreneurial opportunities for local businesses.”

At present, 65% of the exhibition area has been booked and MRCA is expecting all available booths to be sold out by the next three months.

MIRF 2018 is proudly endorsed by Ministry of Domestic Trade, Co-operatives and Consumerism (KPDNKK) and Malaysia External Trade Development Corporation (MATRADE).

Meanwhile, supporting partners include Malaysia Convention & Exhibition Bureau; Ministry of Tourism and Culture; Secretariat for the Advancement of Malaysia Entrepreneurs; Commerce Development Research Institute; Hong Kong Trade Development Council; The Associated Chinese Chambers of Commerce and Industry of Malaysia (ACCIM); The National ICT Association of Malaysia (PIKOM); and Asiawide Franchise