McDonald’s Malaysia has expanded their horizon by collaborating with foodpanda aimed to cater demands of delivery to the customers. The expansion is a result of McDonald’s understanding the current shifting customer trends and changes in the business landscape that has created an opportunity to deliver their favourite McDonald’s meal, desserts, or McCafe drinks by leveraging on e-commerce.
With strategic partnership with foodpanda, McDonald’s expects significant increase in revenue contribution from McDelivery as it becomes a rapid growing business channel for the company. For the period between January to June 2018, McDelivery has already recorded positive growth of 80% compared to previous year. Not only that, McDonald’s customers will be offered personalised promotions on the new app based on historical purchases and demographics to ensure they receive the most relevant offers exclusively for them.
“These days, Malaysians are finding it difficult to go out and grab a bite to eat because of their busy schedules. Whether they stuck in in work meetings, traffic jams or just prefer to relax at home, they should be given an option as to where and how they would like to enjoy their favourite meals”, expressed Vice President/Chief Marketing Officer of McDonald’s Malaysia, Melati Abdul Hai.
Managing Director of foodpanda Malaysia, Sayantan Das said, “we are very excited to have McDonald’s Malaysia available on our platform. This strategic partnership is in line with our mission to bring good food into your everyday life and satisfy our customers”.
As food aggregators are becoming more relevant, McDonald’s is setting their sights on more collaborations with third party operators in the future.
From L-R: McDonald rider, Digital Director of McDonald's Malaysia, En. Muhamad Zaid Hasman,Vice President/Chief Marketing Officer of McDonald's Malaysia, Puan Melati Abdul Hai, Managing Director of foodpanda Malaysia, Mr. Sayantan Das and foodpanda rider during photo op session