Shell Lubricants is taking the step forward in digitalization of its products, introducing the new label ‘Made for Malaysia’ tagged together with a unique QR code that is able to help consumer to verify the authenticity of the product. This label is part of the Intellectual Property initiatives between Shell and the Malaysian government through the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) to help eradicate counterfeit.
Shell Helix Ultra 5W 40 (4L) with the new ‘Made for Malaysia’ packaging.
Adding on to this, Shell Malaysia Managing Director, Mr. Shairan Huzaini Husain said that, “The presence of counterfeit and unauthorized products in the market is affecting customers’ confidence and negatively impacting our trade partners’ businesses. The decision to commence local production of official genuine Shell Helix products is exclusively for the Malaysian market, and clearly identifying them with the new ‘Made for Malaysia’ (Untuk Pasaran Malaysia) label, is a key step to address this issue”.
Mr. Shairan Huzaini Husain, Managing Director of Shell Malaysia
The Minister of Domestic Trade and Consumer Affairs, Dato' Saifuddin Nasution bin Ismail who launched the ‘Made for Malaysia’ Shell Helix range, also shared the same remarks with regards to the issues of piracy and counterfeit, supporting such initiatives from the private sector.
(Left to right) Mr. Cheong Kin Seng, General Manager of Shell Lubricants, Datuk Iain Lo, Chairman of Shell Malaysia, Dato’ Saifuddin Nasution bin Ismail, Minister of Domestic Trade and Consumer Affairs Malaysia, Mr. Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn. Bhd., Dato’ Basaruddin Sadali, Deputy Secretary-General (Domestic Trade) of Ministry of Domestic Trade and Consumer Affairs Malaysia (KPDNHEP), Mr. Baljit Singh, General Manager of Shell Lubricants, Malaysia & Singapore.
The QR code serve several other functions, the most interesting one is the Shell Advantage Rewards (SHARE) programme where consumers are guaranteed a free Shell Helix product after the third purchase of the same product. Consumers only need to do an easy registration by submitting their mobile number, vehicle ID, product code and shop code (only applicable to participating and authorised Shell Advantage Rewards shops).
On the question of online presence of the Shell Helix range, Mr. Shairan Huzaini Husain explained that they are exclusively available online at Lazada Malaysia, 11street and Shopee via Shell Malaysia’s official online stores. He also explained that these ranges are all blended and packaged at Shell’s Lubricant Oil Blending Plant at Port Dickson, Negeri Sembilan.
Dato’ Saifuddin Nasution bin Ismail, Minister of Domestic Trade and Consumer Affairs Malaysia.
Dato’ Basaruddin Sadali, Deputy Secretary-General (Domestic Trade) of Ministry of Domestic Trade and Consumer Affairs Malaysia (KPDNHEP) and Mr. Adam Ham, CEO of Global Creative & Media Agency (GCMA).