Future of Commerce: Partnership between KFC and Maybank Forefront the Race towards Cashless Society

Published by Areef Aiman @ 12/11/2018

The adoption of the Maybank QRPay in KFC outlets nationwide earlier this month (November 2018), spearheaded the nation’s aspiration for cashless transaction. Malaysia continues to see increasing adoption of cashless technology and is expected to join mature economies like China, Hong Kong, Singapore and Korea in a few years’ time.

The partnership was launched by Group President & CEO of Maybank, Datuk Abdul Farid Alias (third from left) and President & Chief Executive of Johor Corporation cum Chairman of QSR Brands, Dato’ Kamaruzzaman Abu Kassim (fourth from left) during a special ceremony held at KFC The Curve, Petaling Jaya.

This digital payment system has been rolled-out at 11 KFC restaurants namely KFC Puduraya, Pavilion 2, Bukit Bintang, KL Sentral, Mid Valley Megamall, KLIA2 Arrival and Departure, Sunway Pyramid, Shah Alam Section 7, The Curve and VSQ. It will be progressively made available in all KFC point of sales nationwide by the first quarter of 2019.

Maybank QRPay now available in KFC The Curve

“Today, we are creating a partnership aimed at enhancing customer experience through a payment eco-system that will further minimise the need for carrying cash while also benefitting merchants in many ways,” added Datuk Abdul Farid Alias, Group President & CEO of Maybank.

Group President & CEO of Maybank, Datuk Abdul Farid Alias demonstating the Maybank QRPay

Maybank was the first bank in Malaysia to offer cashless payment convenience via QR codes when it introduced this service in January this year. To date, the Bank has secured over 160,000 merchants who offer this payment option, comprising small traders, F&B outlets, retail merchants and beauty centres.

Under this partnership with KFC Malaysia, the Maybank platform will also provide the capability for QR payments via Alipay and WeChat, aimed mainly at enabling visitors from China to make payments seamlessly at KFC outlets in Malaysia.