Dato’ Wan Latiff Wan Musa is appointed as the new Chief Executive Officer (CEO) of the Malaysia External Trade Development Corporation (MATRADE) with effect from 1st February 2019. He replaces Ir. Dr. Mohd Shahreen Zainoreen Madros who completed his two-year term as the CEO today. Prior to his appointment, Dato’ Wan Latiff was the Deputy CEO of MATRADE.
A career MATRADE man, Dato’ Wan has been with the organisation since 1997 and has a broad experience in the development of Malaysia’s trade. His leadership roles at MATRADE cover several key functions, including export promotion, strategic planning and management services. Aside from these responsibilities at the head office, Dato’ Wan also served as Trade Commissioner for nine years, during this period he headed MATRADE offices in Cologne, Toronto, and New York in consecutive occasions.
The experience gained over the years in his various job functions at MATRADE is a holistic and comprehensive one for Dato’ Wan Latiff. This empowers his leadership – both in terms of capacity building of Malaysian exporters as well as in engaging foreign buyers of Malaysia’s products and services. As the eighth MATRADE CEO, he aspires to steer MATRADE towards achieving the total trade target of RM2.118 trillion by 2020 set by the Government as stipulated in RMK-11 Mid-Term Review.
Dato’ Wan shared, “I am honoured with the trust given by Minister of International Trade & Industry YB Datuk Darell Leiking as well as all MATRADE Board members led by YBhg Tan Sri Dr. Halim Mohammad. It has been my privilege to serve my country all these years, especially doing what I am passionate about, which is to help make Malaysia be a strong trading nation that is able to break into markets around the world.”
He also thanked Ir. Dr. Mohd Shahreen for his years at MATRADE. “On behalf of all MATRADE family, we would like to thank Dr. Shahreen for his contributions in enhancing our strategies and for introducing our organisation’s core values called GRACE,” he shared.
Dato’ Wan Latiff Wan Musa, New CEO of MATRADE