Published by Idan Ma'at @ 01/02/2019

Following its global launch in December, HUAWEI launched the new HUAWEI nova 4 to Malaysian consumers. Developed through a better understanding of consumer needs and current industry trends, the HUAWEI nova 4 brings the innovative Punch FullView Display experience for the first time to Malaysian consumers, together with cutting-edge premium design and AI technology. Running on Kirin 970 and 8GB RAM, the HUAWEI nova 4 delivers the ultimate user experience on everything from productivity apps to high-octane action games.  Shipped with EMUI 9.0, it allows users to access work and entertainment apps easily with a few simple taps and swipes.

Naim Daniel & Joshua Chiam - Presentation - Intelligent Experience

“The HUAWEI nova Series has always been about the pursuit of beauty and is designed to cater to the younger crowd who are fond of participating in trendy lifestyles. Equipped with an improved photography experience and revolutionary AI technology, the HUAWEI nova 4 embodies who our millennial consumes are,” said Luke Au, GTM Director, Consumer Business Group, HUAWEI Technologies (Malaysia) Sdn Bhd.

Level Up Your Photography Skills

The HUAWEI nova 4 is equipped with the industry’s smallest 25MP under-display front camera, measuring 3.05mm in diameter, as well as a Triple AI Camera on the rear, featuring a high resolution 20MP primary camera, a 16MP ultra-wide angle camera and a 2MP bokeh lens. Following the HUAWEI P20 Pro and HUAWEI Mate 20 Series, the HUAWEI nova 4 is HUAWEI’s first nova product to feature a Triple AI Camera and ultra-wide angle lens. This smartphone features a triple-camera module consisting of a 20MP primary camera and 2MP secondary camera, complemented with a 16MP camera augmented with ultra-wide angle lens. 

Wany Hasrita

The Future of Displays: Punch FullView Display                                    

Since the unveiling of the very first HUAWEI nova Series, HUAWEI has never stopped in its pursuit of beauty. The HUAWEI nova 4 sports a new generation 6.4-inch Punch FullView display – the first ever to be sold in Malaysia. A culmination of years of experience in premium design, craftsmanship and high technology, the Punch FullView display takes bezel-less displays to new heights with a minimalist blind hole opening for the 25MP camera.

Artificial Intelligence Bolsters Video Editing and Gaming Support

The new HUAWEI nova 4 fully utilizes the hardware processing power and AI computation capacity of Kirin 970’s NPU to deliver a powerful and smart video editing experience. After taking a video with the HUAWEI nova 4, users can activate the automatic footage analysis with one tap. This innovative feature leverages the smart aesthetics scoring engine. Trained with 60,000 basic models as well as one million facial models generated through facial recognition, the feature can automatically process and edit footage.

Luke Au, Datuk Ahmad Izham Omar and celebrities

Pricing and Availability

Made for the youth, the HUAWEI nova 4 is equipped with 128GB ROM and over-a-day 3,750mAh battery life. It is available in two fashionable colorways in Malaysia: Crush Blue evokes a sense of mystery with a tinge of romance; and the Black exudes understated class. Made available in Malaysia starting 14 February 2019, the HUAWEI nova 4 is retailing at a price of RM1,899 and can be purchased at all HUAWEI Experience Stores, display zones, authorized dealers and major telco companies.

Luke Au, GTM Director of Consumer Business Group announcing the price of the HUAWEI nova 4