Eugene Lee, Marketing Director of McDonald's Malaysia posing with the Treetop Twins Adventurers books along with his staff.
Millions of families visit McDonalds’ restaurants in Malaysia every month to eat, laugh, bond and share moments of togetherness. Designed with families in mind, the Happy Meal Readers program by McDonald’s Malaysia aims to inculcate a passion for reading among Malaysians from a young age through its Scale for Good approach.
Eugene Lee, Marketing Director of McDonald's Malaysia with the Happy Studio App.
Through the Happy Meal Readers program, McDonald’s has partnered with Cressida Cowell, world-renowned author and illustrator of the bestselling How to Train Your Dragon series, to launch an original book series titled Treetop Twins Adventures. The book series, exclusive to McDonald’s, will feature 12 standalone stories, with one book being released each month throughout the year. The books will be available in both English and Bahasa Malaysia specifically for the Malaysian market. The digital versions of the books are also made available through the Happy Studio App that can be downloaded on both the Play Store and Apple Store.
Cressida Cowell's Treetop Twins Adventures books available in English and Bahasa Malaysia
Eugene Lee, Marketing Director of McDonald’s Malaysia, said this commitment towards fostering a reading culture supports the company’s efforts in bringing families together.
“McDonald’s Malaysia wants to encourage families to spend more time together. The Happy Meal Readers program encourages parents to enjoy quality time with their children through reading. We hope that this program will instill a lifelong love of reading among children by making it a fun activity for the whole family,” said Lee.
Treetop Twins Adventures are available on the Happy Studio App that can be downloaded on both the Play Store and Apple Store.
Lee added that the Happy Meal Readers program is also in support of the government’s aspirations in making Malaysia a reading nation under the 10-year National Reading Decade Program. “We applaud the Education Ministry for encouraging all Malaysians to read and we are extremely excited that we can do our part in promoting the benefits of reading to parents and children alike.”
Cressida Cowell's Treetop Twins Adventures book.
Families have the option of choosing either a book or a toy with their Happy Meal purchases from their nearest McDonald’s restaurant nationwide.
Azura Zainal was the Emcee at the McDonald's Malaysia Happy Meal Readers Program event.