Published by Idan Ma'at @ 06/03/2019

Grab announced its ongoing commitment to a #SaferEveryday which looks into product enhancements that aims to raise transport safety standards and to support community focused efforts on safety. Through the initiative and initial collaboration with the Royal Malaysia Police (Polis DiRaja Malaysia or PDRM), Grab driver-partners in 35 cities and major townships across Malaysia will begin to receive time-sensitive and critical National Urgent Response (NUR) Alerts.

The National Urgent Response (NUR) Alert system is a national initiative that helps spread information related to missing children under the age of 12 as quickly as possible. Part of Malaysia’s National Child Protection Policy and Action Plan, NUR Alerts are shared by law enforcement and regulatory agencies when a police report is made indicating the possibility of a missing child being the victim of abuse or other crimes. Through this collaboration, Grab will support the rapid dissemination of NUR Alerts and requests for assistance in finding missing children by alerting its network of hundreds of thousands of driver-partners instantly to be on the lookout and inform PDRM if they come across any news.


(L-R) Dayang Norhafiza Binti Ahmad, YB JSJ Datuk Salehhudin Abd Rahman, YB Puan Hannah Yeoh, Sean Goh, and Jason Chan Chee Chuan

YB Hannah Yeoh, Deputy Women, Family and Community Development Minister says, “The importance of quick, decisive action cannot be overstated when it comes to identifying, rescuing, recovering, or protecting any child in Malaysia who is the victim of any crime. The NUR Alert system is a key part of our national defense against anyone who would harm our children. The ability to share these alerts nationwide, to hundreds of thousands of dedicated Malaysians who are part of Grab’s network of driver-partners is a powerful addition to the existing efforts of PDRM, MCMC, and the host of other organizations who support our efforts to keep all the children and communities safe every day.”

In addition to sharing NUR Alerts to its nationwide network of driver partners, Grab will also explore further enhancements to develop new ways to raise awareness about the NUR Alerts to their passengers and the wider community as well. Grab’s #SaferEveryday is a regional campaign which aims to drive local safety initiatives across the eight countries where Grab operates. More information on Grab’s commitments and goals can be found here:

YB Puan Hannah Yeoh, Sean Goh, YB YB JSJ Datuk Salehhudin Abd Rahman, Grab Driver-partners with the members of PDRM