KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre. Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.
KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.
“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.
Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of its renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.